HBO mini enlists big auds
HBO’s 10-part “The Pacific” set sail Sunday and drew 3.1 million viewers for its initial showing and additional 900,000 for a later telecast that same evening.
In comparison to the premiere of cabler’s last mini, “John Adams,” the total aud for “The Pacific” was 22% higher.
Looking back at the companion World War II miniseries “Band of Brothers” that aired in 2001, “Brothers” performed significantly higher — 10 million viewers for the first episode — but there are several caveats.
Nielsen accumulated totals for not just one but all HBO channels at the time — that changed in 2004 — and there was no HBO on Demand or DVR usage to account for. Cabler believes once those latter numbers added to “The Pacific,” total viewers should be in the 9 million-10 million range.
Also, a major storm that hit the East Coast in which many viewers lost power could have helped depress viewership.
“The Pacific,” shot in Australia for a pricetag of about $200 million, stars James Badge Dale, Jon Seda and Joseph Mazzello as three Marines who fight the Japanese and try to adjust to civilian life after returning home.