Fox has unveiled its most traditional fall roll-out plan in recent memory, choosing to launch most of its slate during premiere week.
That’s a dramatic change from the past when Fox was more apt to stunt with a launch several weeks before the official season start.
Besides wanting to avoid the crunch of the other networks’ launches, the move was also out of necessity: Back when it aired the full slate of baseball playoffs, Fox needed more time at the start of the season to launch its shows before those October pre-emptions.
But with fewer baseball pre-emptions these days, Fox can now join the other networks in launching during premiere week — a tradition that has come back to life in recent years, as the nets have learned to appreciate the marketing power of launching their big guns during the same week.
At Fox, the week kicks off with the Monday combo of “House” and newbie “Lone Star” on Monday, Sept. 20.
That’s followed by “Glee” and the new comedies “Raising Hope” and “Running Wilde” on Tuesday, Sept. 21. A two-hour “Hell’s Kitchen” bows that Wednesday, followed by “Bones” and “Fringe” on Thursday and “Human Target” and “The Good Guys” on Friday.
Meanwhile, on Saturday, Sept. 25, with no new late night franchise in place yet, Fox will repeat “Lone Star” at 11 p.m. and “Running Wilde” at Midnight.
Fox’s Sunday night kicks off Sept. 26 with “The Simpsons,” “Cleveland” and an hour-long “Family Guy.” (“American Dad” returns the following week.)
As for “Lie to Me,” the show returns to Wednesdays at 8 starting Nov. 10, as “Hell’s Kitchen” moves to 9.