Network nabs $2.4 billion in advance bookings
It’s over and out for ABC’s upfront.
The Alphabet has wrapped its selling season with an estimated $2.4 billion in advance bookings for ad time during the upcoming season. That’s a gain of at least 15% over last year’s haul.
The sales include ABC’s primetime, daytime and latenight dayparts, but not its college football games or other sports telecasts, nor does it include big-ticket specials like the Academy Awards.
ABC logged CPM gains of about 8%-9% — in line with the prices commanded by Fox and CBS.
With ABC closed, NBC is the last of the broadcast nets still writing upfront business. The Peacock is expected to wrap up its dealmaking by week’s end.