Harrison ‘Buzz’ Price dies at 89

Theme park and resort pioneer served as Disney consultant

Theme park and resort pioneer Harrison “Buzz” Price, best-known as the Disney consultant who chose the Mouse House’s California and Florida parks, died Sunday. He was 89.

In 1953, Walt and Roy O. Disney tapped Price to evaluate the best location for Disneyland. Eventually settling on Anaheim, the park’s quick success earned Price a spot as one of Walt’s most trusted advisors .

Encouraged by the Magic Kingdom’s popularity, Price, who received his Masters in Business Administration from Stanford, went on to form the Economics Research Associates in 1958. Over the following decade, the ERA consulted on projects for thousands of clients and over a hundred for Disney. Price later formed the Harrison Price Company which conducted studies for major projects including Knotts Berry Farm, eight World’s Fairs, Universal Studios and Six Flags.

In 2003, Ripley Entertainment published Price’s book “Walt’s Revolution – By the Numbers,” an insider’s view of the theme park world. That same year, Price was honored as a Disney Legend for his role in the company’s parks and resorts.

Survivors include his wife Anne, two daughters, two sons, nine grandchildren and two great-grandchildren. Contributions can be made to three of Price’s favorite institutions: The Music Scholarship program at CalArts, Ryman Arts, and the Los Angeles Master Chorale.

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