Separately, Spike has given a third-season order to Beers’ unscripted primetime skein “1000 Ways to Die,” which reenacts unusual deaths.
New show from Beers’ Original Prods. — home of such macho nonscripted hits as Discovery’s “Deadliest Catch” and History’s “Ice Road Truckers” — is described as a mix of talk and comedy bits aimed at providing “?’manformation for the true guy’s guy,” according to Spike.
“Manformation” aims to showcase everyday guys who have had extraordinary experiences, such as the convenience store clerk who fought off a robbery attempt or a stock broker who left Wall Street for a hitch in the military.
George “Maddox” Ouzounian, author of “The Alphabet of Manliness,” and Dax Herrera, author of “Man Points,” are attached to the project as producers.
Meanwhile, “1000 Ways to Die” has been on a tear for Spike in its second season. Hourlong show is a magnet for Spike’s target young male demo, averaging 1.6 million viewers in the Wednesday 10 p.m. slot.
Beers and Original’s Philip Segal exec produce “1000.”