High profile helmers and stars hit Paris for perfume ad shoots

In the run-up to the Christmas gift-giving season, Gallic cosmetic companies have been shooting a raft of perfume commercials by high-profile directors with a bevy of international stars in Paris, a fact trumpeted by the Ile de France film commission. Here’s a rundown on the who’s selling what:

  • Givenchy’s Very Irresistible has Liv Tyler on a boat in the Seine.

  • Yves Saint Laurent’s Parisienne features Kate Moss in a Paris taxi.

  • Lancome’s Tresor stars Kate Winslet on the Pont des Arts and Penelope Cruz on Place de la Concorde.

  • Sofia Coppola directed a spot for Miss Dior Cherie L’eau.

  • Joe Wright directs Keira Knightley in an ad for Chanel’s Coco Mademoiselle

  • Martin Scorsese helms French actor Gaspard Ulliel in a press conference for Bleu de Chanel.

  • Charlize Theron strips down in a Paris parlor for Dior J’adore.

  • Lancome’s Magnifique stars Anne Hathaway crossing paths with a charming stranger on a Paris street.

  • Dolce & Gabbana’s the One sports Matthew McConaughey parading on rue de Rivoli.

  • Dior Homme sees Jude Law on a romantic rendez-vous with a mysterious woman in front of the Eiffel Tower.
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