Dealmakers Impact Report 2010

Sandra Dewey
Senior VP – Head of Business Affairs, Turner Entertainment Networks and Cartoon Network Originals

When TBS topper Steve Koogin decided to pitch his network as a new home for Conan O’Brien, he turned to Dewey. In a matter of a few days, Dewey put together a deal designed to give O’Brien freedom to do the show he wanted as long as it made sense for TBS. In her role, she’s also put together deals for successful recent series including “Rizzoli & Isles,” “Men of a Certain Age” and “Memphis Beat.”

KEY DEAL: In putting together the five-year, $50 million deal that brought former NBC talk titan Conan O’Brien into the cable world Dewey says TBS conceded ownership of the show while securing promotional and digital commitments from O’Brien. “We were very clear to him about what it takes to promote a show like this and to live side by side with the digital universe,” she says. “We wanted him to be a partner with us in the pragmatic and business realities.”

SPARE TIME: Baking, beading and collecting cake plates.

TOP CAUSE: Fresh stART, a program that raises funds for arts-related therapy programs for at-risk children in Los Angeles.

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