Worked on daytime soaps, TV series

Longtime publicity exec Carla Princi died Jan. 18 in Toluca Woods, Calif., following a long battle with small cell lung cancer. She was 54.

Born in Los Angeles, she graduated from USC and began as an assistant at ABC.

She moved to Columbia Pictures Television in 1982, and was promoted to publicist, working on “The Young and the Restless,” and “Days of Our Lives,” as well as series such as “TJ Hooker,” “Starman,” and “The New Monkees.”

Moving to Warner Bros. Television, she oversaw publicity for series including “Murphy Brown” for which she garnered the Maxwell Weinberg Showmanship Award, “Life Goes On,” “The Flash,” “Growing Pains” and “My Sister Sam.”

After a brief stint at Fox where she oversaw the national print, television and radio consumer publicity campaigns for the network’s series, specials and movies, she went on to work as a publicist at CBS on series including “Murder, She Wrote” and “Dr. Quinn, Medicine Woman.”

From 1995 through 2000, she moved to Disney’s Touchstone Television as director of advertising, publicity and promotion. Princi oversaw the publicity campaigns on series including “Dangerous Minds” and movies “Ruby Bridges,” “Selma, Lord, Selma,” “A Knight in Camelot,” “Oliver Twist” and “Geppetto.”

In 2000, Lifetime Television brought Princi in to establish the Los Angeles publicity department. Shea was named senior VP of publicity in 2001 where she managed and executed the day-to-day PR operations for the network.

She left Lifetime in 2006 to pursue her dream of becoming a teacher, and earned her credential before being diagnosed with cancer.

Carla is survived by two daughters and two sisters.

Services will be held at 12:15 p.m. on Saturday, Jan. 23, at St. Charles Catholic Church, 10828 Moorpark Street, North Hollywood.

Donations may be made to Lung Cancer Alliance at lungcanceralliance.org.

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