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Praiser Fischoff dies at 56

Vet worked at Rogers and Cowan last

Veteran praiser Elliot Fischoff, who most recently worked at Rogers and Cowan, died Thursday of thyroid cancer in Los Angeles. He was 56.

Fischoff was executive vice president of the television and film marketing practice at Rogers and Cowan, dealing with areas including corporate communications, strategic marketing and publicity, promotions and special events.

In the more than 20 years Fischoff spent in showbiz, he worked, among others, as senior VP worldwide at the Jim Henson Co. where he oversaw public relations for all divisions.

Before that he worked at praisery Hill and Knowlton and in senior positions at Weintraub Entertainment Group, Lorimar, MGM/UA and Twentieth Century Fox.

Fischoff was publicist to an array of bizzers such as Kirk Douglas, Paul Newman, Jane Fonda, Carol Burnett, George Hamilton, Alan Arkin, Sigourney Weaver, William Hurt, Jeff Bridges and the Muppets, whom he especially liked because his kids got a kick out of the colorful puppets.

He helped put together the campaign for the 2007 Oscar-winning documentary “Taxi to the Dark Side,” which promoted a message about the importance of human life and dignity. Another highlight was a public-private educational initiative combining CBS/Paramount’s “Numbers” with client Texas Instruments and the National Council of Teachers of Mathematics to use plot lines in high school math exercises.

Fischoff on his own and then via client Douglas helped raise funds for the Motion Picture Home. He was a member of the Acad and the Publicists Guild of America.

Survivors include a son, a daughter, two brothers and a sister.

Services will be private. Donations may be made to the American Cancer Society for thyroid research in his name. Letters of condolence can be sent to the Fischoff family care of Rogers & Cowan.

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