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New org pumps Italian biz

Rossellini Foundation bowed in Berlin

ROME The Roberto Rossellini Audiovisual Foundation, a new body dedicated to promoting the Italian film and TV industry around the world, made its Berlin bow on Sunday.

In addition to announcing its intention to become a co-producer on Euro TV projects, it unveiled plans for a free international database on film, TV and new-media trends.

Foundation also will take over administration of the Rome Fiction Festival.

Based in Rome with an outpost in Brussels, the deep-pocketed Rossellini Foundation, headed by former Cinecitta exec Francesco Gesualdi, is backed by EU and regional funding.

As part of its drive to boost film and TV production in Rome and the Lazio region, the hub of the Italian industry, the foundation will publish an annual report on global trends, accessible for free online and to be delivered at an international confab.

In Berlin, the foundation also announced that the fourth Rome Fiction Festival, which will run July 5-10, will celebrate Italo author Andrea Camilleri, whose books have been made into hit TV series “Montalbano,” a rare Italo export.

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