Lionsgate taps Priscilla Pesci

Exec named senior VP of television marketing

Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing.

Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group.

At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll report to Lionsgate international TV managing director Peter Iacono.

“Her expertise in creating highly successful, multi-platform marketing campaigns and her extensive knowledge of the international marketplace will be tremendous assets,”Iacono said.

Also, Lionsgate has upped Tori Crotts to exec director of TV marketing.

Lionsgate produces and distributes series such as “Mad Men” and “Weeds.”

More TV

  • Qué Vida Buena

    Natpe: Brazil’s Globo Unveils Its Drive into Diversity, New Generation Talent

    Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing. Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group. At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll […]

  • Ann Curry We'll Meet Again

    Ann Curry to Appear on 'CBS This Morning'

    Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing. Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group. At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll […]

  • Songs for Screens Powered by Mac

    Songs for Screens: Apple, Gap Music Supervisor Explains Why 2018 Will Be a Boom Year for Synch

    Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing. Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group. At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll […]

  • Catastrophe

    'Catastrophe,' 'Divorce' Co-Creator Sharon Horgan Inks Overall Deal With Amazon

    Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing. Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group. At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll […]

  • Fort Hood, Killeen, TX - Noel

    Nat Geo TV Goes Shopping for Movies, Docu Series at NATPE

    Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing. Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group. At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll […]

  • Turner’s Marcelo Tamburri, Invercine’s Matías Cardone

    Turner’s Marcelo Tamburri, Invercine & Wood’s Matías Cardone on Producing Upscale Drama in Latin America

    Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing. Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group. At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll […]

  • Midsomer Murders turns 20

    BritBox Scoops Up All 20 Seasons of 'Midsomer Murders'

    Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing. Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group. At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll […]

More From Our Brands

Access exclusive content