Lionsgate has tapped Priscilla Pesci as its senior VP of television marketing.
Pesci joins the company after previously heading up her own marketing firm, and befroe that, serving in a similar capacity at MGM Worldwide TV Group.
At Lionsgate, she’ll oversee domestic and international marketing for TV, including global licensing, merchandising, promotions and publicity. She’ll report to Lionsgate international TV managing director Peter Iacono.
“Her expertise in creating highly successful, multi-platform marketing campaigns and her extensive knowledge of the international marketplace will be tremendous assets,”Iacono said.
Also, Lionsgate has upped Tori Crotts to exec director of TV marketing.
Lionsgate produces and distributes series such as “Mad Men” and “Weeds.”