Joe Earley, the man who helped market “Glee” into a pop culture phenomenon, has been rewarded with a hefty title bump at Fox.
Earley has been named president of marketing and communications — the first time the exec heading up those efforts at Fox has landed the prexy title.
The promotion was announced Thursday by Fox Networks Group Entertainment chairman Peter Rice, who called Earley “the best marketing executive in the industry.”Rice pointed to Earley’s strategic “Glee” rollout, which included capitalizing on the show’s post-“American Idol” sneak peek last year and continuing it throughout summer 2009. By the time “Glee” had launched, the show was a media sensation.
“His groundbreaking campaign for ‘Glee’ demonstrates Joe’s formidable combination of strategic, creative and leadership skills,” Rice said.
As president of marketing and communications, Earley oversees on-air and off-air promotion and advertising, as well as national media, national promotions, content production and affiliate marketing. He also oversees publicity, talent relations, creative services and corporate communications.
This season, Earley also saw the rollout of hit half-hour “The Cleveland Show,” and he continues to develop initiatives for shows like “House” and “The Simpsons” (for which his team devised a yearlong 20th anniversary campaign).
Earley joined Fox in 1994 as senior publicist, and eventually worked his way up to exec VP of publicity, creative services and corporate communications. He added oversight of the network’s marketing in 2007.
Prior to Fox, Earley worked at HBO in media relations.
Smith is repped by Paradigm, and Kizis is handled by Gersh. They are both additionally managed by Seth Jaret.