Terrestrial webs suffer while digital and pay webs pick up

Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest.

The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang.

He said advertisers migrated to pay TV channel Canal Plus and the digital terrestrial TV channels, instead of broadcasters TF1 or M6 as expected.

M6, nevertheless, ended 2009 with revenues up 1.5% to $1.9 billion thanks to its DTT channels.

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