You will be redirected back to your article in seconds

French TV revs fall

Terrestrial webs suffer while digital and pay webs pick up

Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest.

The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang.

He said advertisers migrated to pay TV channel Canal Plus and the digital terrestrial TV channels, instead of broadcasters TF1 or M6 as expected.

M6, nevertheless, ended 2009 with revenues up 1.5% to $1.9 billion thanks to its DTT channels.

More TV

  • Cinema Audio Society 2018 Winners: 'Dunkirk,'

    'Dunkirk,' 'Game of Thrones' Win Cinema Audio Society Awards for Sound Mixing

    Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest. The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang. He said advertisers migrated to pay TV channel Canal […]

  • 'Seven Seconds' TV show premiere

    Regina King Talks Heaviness of Role in 'Seven Seconds'

    Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest. The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang. He said advertisers migrated to pay TV channel Canal […]

  • John Oliver Lawsuit Dismissed: 'Last Week

    John Oliver Victorious: Coal CEO's Defamation Suit Dismissed

    Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest. The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang. He said advertisers migrated to pay TV channel Canal […]

  • Baz Luhrmann

    Olympic Figure Skating Revives 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest. The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang. He said advertisers migrated to pay TV channel Canal […]

  • UnReal Athena Film Festival

    How Trump Beating Clinton Impacted the Gender Politics of 'UnReal' Season 3

    Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest. The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang. He said advertisers migrated to pay TV channel Canal […]

  • Al Pacino as Joe Paterno

    TV News Roundup: Al Pacino's HBO Film 'Paterno' Releases Full Trailer, Premiere Date (Watch)

    Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest. The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang. He said advertisers migrated to pay TV channel Canal […]

  • Nanette Fabray Broadway?s First Lady, Nanette

    Nanette Fabray, TV Star of the '50s and '60s, Dies at 97

    Terrestrial TV advertising revenues plummeted 14.8% to a record low of e3 billion ($4.2 billion) in 2009, according to Screen Digest. The post 8 p.m.-ad ban on advertising on pubcaster France Televisions, introduced in Janurary 2008, hurt the market, said Screen Digest senior analyst Vincent Letang. He said advertisers migrated to pay TV channel Canal […]

More From Our Brands

Access exclusive content