Stewart's motocross skein set for unusual launch
Five Fox Cable networks will simulcast the premiere of a series featuring motocross star James “Bubba” Stewart on March 28.
“Bubba’s World” has a 10-episode order to air on Fuel TV at 9 p.m. Sundays, but the inaugural episode will be shown at 10 p.m. on Fuel and its Fox siblings Speed, Fox Sports Net, Fox College Sports and Fox Reality Channel. That will expand the premiere’s reach from Fuel’s 30 million households to a total of 85 million.
Fuel general manager and exec veep C.J. Olivares credited then-prexy of Fox’s national cable networks Rich Battista for pushing the simulcast forward. “He (wanted) to get the ball rolling and create buzz not only for the show but for the network,” Olivares told Daily Variety.
The 24-year-old Stewart won all 24 of his motocross races in 2008 along with the 2007 and 2009 AMA Supercross titles. Shot last summer, the series will focus on Stewart’s attempts to juggle injuries and the demands of his career with his desire to smell the roses.
“He’s a really engaging young man, his family is really fun and interesting, and there’s some nice tension within the family about what to do and how to do it,” Olivares said. “It’s a rare opportunity to get inside the life of someone who’s at the top of his sport (and) hugely popular, both in the U.S. and internationally.”
In addition to reruns during the week on Fuel, episodes will be available online via iTunes, Hulu and Fuel.tv. Whether there will be any more simulcasts remains to be seen.
“I think we’ll all kind of evaluate the possibility of doing it again, in the wake of how this all comes off,” Olivares said. “But (for) a network like Fuel, which isn’t fully distributed, we’re constantly trying to push the envelope to create more awareness for the channel. … It’s a great way for expanding the potential for a show that we really believe in.”