Network announces project at upfront
Using its No. 1-rated series for kids and tweens as a launching point, Disney Channel announced plans for telepic “Phineas and Ferb: Across the Second Dimension” at the cabler’s upfront Wednesday in Gotham.
In all, cabler and sister net Disney XD announced to an ad-community aud six new movies and three series to air over the next two years. The “Phineas” telepic is set to preem in summer 2011. Disney has incorporated the skein on which it’s based into other aspects of the studio’s business — including on the merchandise and amusement parks side (characters wander around and greet visitors) — and is hoping it blossoms into a franchise.
Disney’s theatrical division, spearheaded by former Disney Channel topper Rich Ross, also is trying to find a new “High School Musical” with comedy “Prom.” “Prom” is in development and is said to be in the spirit of a John Hughes or Cameron Crowe film (Daily Variety, Feb. 18).
On the series side, the only show to be announced for Disney Channel is the animated “Fish Hooks,” about high school life from the perspective of three fish. The series, scheduled to premiere in the fall, was created by children’s book illustrator Noah Jones, who exec produces with Adam Burton.
“Pair of Kings” and “The Aveng-ers: Earth’s Mightiest “Heroes” will launch on Disney XD (formerly Toon Disney). Live-action “Kings” stars Mitchel Musso and Doc Shaw as fraternal twins who discover they are successors to the throne of a tropical island.
“Avengers” employs many of the Marvel superheroes — Disney bought Marvel last year for $4 billion as part of its new corporate strategy — including Iron Man, Thor, Captain America and the Incredible Hulk. Series, which received a 52-episode order, will debut in the fall.
Other telepics announced include “Camp Rock 2: The Final Jam,” “Avalon High,” “Den Brother,” “16 Wishes” and “Harriet the Spy: Blog Wars.”