Awards show back on a major network this year
A year after CBS dumped plans to air the Daytime Emmys — leaving the kudocast temporarily orphaned — the Eye has reversed course, and will air this year’s ceremony.
CBS announced it will broadcast the 37th Annual Daytime Emmy Awards on Sunday, June 27 at 9 p.m. This year’s awards show will take place in Las Vegas (at the Las Vegas Hilton) for the first time.
Daytime series have a loyal and passionate following,” said CBS’ Jack Sussman, exec VP of specials, music and live events.
Associated Television Intl., which came in last year to save the Daytime Emmys (show aired on CW), will again produce the kudocast. ATI prexy David McKenzie will serve as exec producer.
The one-year deal is a time buy, which means ATI is leasing the Sunday night slot from CBS and will be responsible for handling the telecast’s ad sales. Sussman, a vet of live telecasts, will still be involved, however, working on the creative with ATI and NATAS.
Over the past year, ratings for awards shows have seen audience spikes; CBS may have decided it was worth giving the Daytime Emmys another shot.
The Daytime Emmy Awards are one of the cornerstones of our business and we are thrilled to be back on CBS,” said NATAS chairman Herb Granath.
Nominations will be announced May 12.