Comedy Impact Report 2010: Tube Titans
In the Internet age, it’s a TV show that’s making online videos worth watching.
On Comedy Central’s “Tosh.0,” Daniel Tosh gives biting commentary on the Web’s weirdest and most popular videos in a style similar to E!’s “The Soup,” but ups the ante by adding segments such as “Web Redemptions,” which gives those embarrassed in viral videos a shot at atonement. The weekly show hit highs in its second season this summer, reaching 2.65 million viewers July 28 and No. 3 overall among men 18-34 and, for a show created with no clear model and a modest budget, defying expectations.
“We assumed it would fail,” says Tosh, who’s squeezing in a 60-city standup tour before season three of “Tosh.0” premieres Jan. 12. He says fans are “annoying” when they expect him to incorporate material from the show into his routines. “The show is so much my voice, and I think people have accepted that I’m going to say mean things,” Tosh says. “I’m just going for jokes.”
Still, there’s underlying appreciation in his quips. “The show has changed things dramatically,” he says. “I enjoy doing (standup and the show) for different reasons, and by different reasons, I mean money.”