CW communications czar Paul McGuire is jumping from the netlet to Warner Bros. for a senior PR post.
McGuire has been named senior VP of worldwide corporate communications at Warner Bros. Entertainment, replacing Scott Rowe — who just took the top PR gig at Warner Bros. TV Group.
At Warner Bros., McGuire will report to Susan Fleishman, exec VP of worldwide corporate communications and public affairs.
“Paul is a highly regarded, innovative communicator and strategist,” Fleishman said. “He’s been a part of the Warner family for a decade and has proven himself to be a leader whose vision and excellent relationships with the media are invaluable to our company.”
McGuire will continue to serve as an adviser to the CW’s communications team, working closely with his longtime lieutenants, such as Paul Hewitt and Pamela Morrison. Warner Bros. jointly operates the CW with CBS.
At Warner Bros., McGuire will work with Fleishman on communications strategies in areas such as business transactions and issues, litigation, special projects and international.
McGuire has served as exec VP of network communications at CW since its 2006 launch, heading up all media relations and communications strategy. Before that, he spent five years as exec veep of predecessor net the WB Network.
He came to WB after heading media relations for rival UPN network (which merged with WB to form CW). McGuire’s resume also includes a stint as veep of primetime program publicity at NBC.