Exec named senior VP of programming, multiplatform strategy
Comedy Central has promoted Val Boreland to senior VP of programming, promotion and multiplatform strategy.Boreland, who is based in Gotham, will continue to oversee the net’s programming group, including program and promotion scheduling, in addition to managing the network’s content across all digital platforms. “Val is the lynchpin of our 360-degree approach to programming the network,” said David Bernath, exec VP of program strategy and multiplatform programming. “Off-net platforms and on-air strategies have to work seamlessly to maximize ratings, and she makes it happen.”
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