You will be redirected back to your article in seconds

CCTV ad auction up 15.5%

China broadcaster brings in record $1.9 billion

State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector.

The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 — the number 8 is lucky in China — and ended it 12 hours later.

“The top bidders were from the food and beverage sectors, home appliances, as well as finance and security. There was also an increased presence by the auto and tourism industries,” He Haiming, veepee of CCTV’s advertising operation and management center, told Sina.com.

The first bid was won by the Yurun Food Group, which paid $7.5 million for 60 days of advertising in the timeslot following “Xinwen lianbo,” China’s most popular news program.

Meanwhile, the Shenzhen-listed Wuliangye Yibin Co. distiller paid $60.6 million — the highest price at the auction — to be nine-month sponsor of the clock that appears just before the 7 p.m. CCTV newscast, one of the country’s most watched programs.

The auction is closely watched as a barometer of media business health and is a sure sign that confidence in China is riding high.

More TV

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector. The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector. The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector. The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector. The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 […]

  • YouTube logo

    TV News Roundup: YouTube Greenlights Tinder-Themed Comedy 'Swipe Right'

    State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector. The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 […]

  • THE GIFTED: L-R: Natalie Alyn Lind,

    Delayed Viewing Ratings: 'Gifted' Scores for Fox, 'Good Doctor' Stands Strong on ABC

    State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector. The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 […]

  • The Walking Dead Season 7 Mid

    Microsoft Picks Up Six-Second Ads in AMC's 'Walking Dead'

    State broadcaster China Central Television notched up a 15.5% rise in bids for its annual auction of advertising slots, earning a record 12.67 billion yuan ($1.9 billion), more evidence of the boom in China’s media sector. The broadcast giant started the 17th annual primetime advertising auction at 8:08 a.m. local time on Monday, Nov. 8 […]

More From Our Brands

Access exclusive content