Banijay launches multi-platform format

Distrib division intros 'Dilemma' across platforms

PARIS — Banijay Intl., the newly created worldwide distribution division of the pan-European powerhouse, is launching its first multi-platform format, “Dilemma.” Show will bow May 20 on France’s M6’s DTT channel W9.

Alexia Laroche-Joubert’s Paris-based outfit, ALJ, which is owned by Banijay Entertainment Group, is producing in collaboration with Banijay’s Creative Factory unit.

The reality program will feature contestants who live together, isolated from the outside world, and tackle challenging personal dilemmas over an eight-week period. Viewers will vote on who leaves the show each week. In addition to being a daily program, “Dilemma” will air as a weekly primetime show and be available on CanalSat’s DTH platform.

Via Dailymotion, viewers will have access to 10 cameras shooting non-stop inside the house. Web users will also be able to tailor the content of their own show.

More and more, it’s the rule rather than the exception that young people are online while they’re watching TV,” said Karoline Spodesberg, m.d. of Banijay Intl. “So nowadays, if you develop a new format, it is crucial that you implement some kind of interaction with the viewers — either live or at least online after the show.”

For Francois de Brugada, Banijay Entertainment’s exec VP, ” ‘Dilemma’ has a strong appeal to a whole new, inquisitive generation of viewers who are keen to watch the outcome of events every minute of every day — taking control of the cameras to watch the action they want to see for themselves.”

The Web platform, which will be monetized with advertising sales, is expected to be profitable, Spodesberg said. “We are trying to build a business model for the future.”

Banijay Intl.’s most buzzed-about titles launched at Mip TV include factual docu series “The Seven Killings,” produced by Danish production company Selskabet, hit dating series “The Love Game: Bad Girls Need Love Too,” produced by U.S. outfit Bunim-Murray Prods., and “The Missionaries,” tapped from French broadcaster TF1.

In less than a year, Banijay has been expanding its global reach with the acquisition of Bunim-Murray, U.K.’s Zig Zag, Scandinavia’s Nordisk Film TV World and Spain’s Cuarzo. Besides ALJ, the group owns France’s Air Prods, Depeche Prods. and Jes Prods., as well as Russia’s Intelegencia. Plus it has a co-development deal with L.A. based Angel City Factory.

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