‘Bad Girls Club’ packs for Miami

Oxygen series renewed for fifth season

Oxygen’s nonscripted series “Bad Girls Club” will return for a fifth season, moving from Los Angeles to Miami in the process.

The news comes just as “Bad Girls Club” became on Tuesday the cabler’s first program to draw more than 2 million viewers. It also set a record for Oxygen in the 18-49 demo with 1.4 million viewers. Series is up 67% in the demo compared with its third season.

When the ‘Bad Girls Club’ first went on Oxygen, it was sort of a little island to itself,” exec producer Jon Murray of Bunim-Murray Prods. told Daily Variety, and it was before NBC bought the network. I think we’ve just seen Oxygen as a network really rev it up in terms of its marketing and promotion. Also, their digital tie-ins to the show have been really helpful.”

Murray and Oxygen also haven’t shied from shaking things up. Before season three, the series expanded from a half-hour to an hour. The move to Miami should further invigorate the show, Murray believes.

Murray exec produces “Bad Girls Club” with Brandon Wilson and Jeff Schmidt.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety