WME’s Greenburg find funds for org

Helped raise nearly $700,000 after son's diagnosis

Five years ago, WME’s Ari Greenburg signed up for a walk to benefit autism research shortly after his son Tyler was diagnosed with the condition.

Greenburg wrote a heartfelt email discussing his family’s experience that he intended to send to a few friends to encourage them to participate in the fundraiser. But the message accidentally went to everyone in his address book.

Within hours, he’d received pledges totaling $15,000.

I was shocked,” he says.

Today, the “Team Greenbean” drive that Greenburg and his wife, Andrea, spearhead annually for Autism Speaks has become the org’s highest-grossing walk team in the country.

For this year’s Walk Now for Autism Speaks Los Angeles event, set for Saturday at the Rose Bowl in Pasadena, Team Greenbean’s haul has topped $220,000, bringing its five-year total to more than $680,000 — and counting.

Greenburg sees the outpouring from friends and showbiz associates as an indication of just how many lives are touched by the disorder.

Everybody seems to know someone who’s been affected by autism,” he says. “I’m proud of what our group has been able to do.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety