WeTV rolls out new programming

Net to focus heavily on reality, tweak 'Bridezillas'

WeTV showed off its revamped slate of reality skeins to advertisers and media buyers at the cabler’s upfront Tuesday.

The Rainbow Media cabler put special emphasis on “Downsized,” revolving around a laid-off contractor, his wife and seven kids.

Show is the latest unscripted skein to focus on the struggles of everyday folks amid the economic downturn. “Downsized” will focus on the characters’ attempt to become “the cheapest family in America.” It’s targeted to bow in the fourth quarter of this year.

We execs also tubthumped its “Golden Girls”-meets-“Jersey Shore” program, “Sunset Daze,” described as “Melrose Place” in a retirement community. “Sunset” is set to bow April 28.

John Miller, former Weinstein Co. exec who is We’s new head of programming, unveiled a host of other new shows and development prospects, including mother-daughter reality show “Mother Knows Best?,” about Joan and Melissa Rivers; wedding dress show “Girl Meets Gown”; and “You’re Wearing That?,” a makeover show for mothers and daughters.

Miller also noted that there will be changes in the upcoming season of We’s flagship series “Bridezillas.”

“If ‘Bridezillas’ came through the door today I’d buy it, but I’d develop it so that there were three-dimensional characters and not just a flat line of crazy maniacs,” he said. “We’ve still got the conflict, but now we’ll see people saying, ‘Wow, I can’t believe I acted that way.’ You won’t feel like you need to take a shower after watching it.”

The net, which has a median age of 34, made its name with its wedding shows — so much so that dedicated spinoff net “Wedding Central” focuses solely on nuptials. Miller says he’s interested in programming that displays a wider range of experience than We has programmed in recent years, though the net still has several programs in development in its staple genres, notably “Staten Island Cakes” and “Wild Flowers,” a reality show revolving around workers in a floral shop in Las Vegas.

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