Ski Channel schussed those waiting for it to expand its reach into more snowbound areas by signing a deal with Comcast On Demand, lifting the 18-month-old channel’s access to more than 43 million households.
Comcast will make available Ski programming including originals, Warren Miller movies, Greg Stump pics, destination travel, instructional videos and events. Among new markets Ski will now reach are Northern California, Denver, Salt Lake City, Chicago, Boston, Philadelphia, Maryland and Washington, D.C. As recently as six months ago, Ski’s reach was 23 million households.
“Our deal with Comcast enables us to reach skiers and snow sports enthusiasts in destination ski areas and local and ski destination feeder markets,” Ski prexy and CEO Steve Bellamy said. “The fact that Comcast is innovative and advancing television technology enhances the value proposition immensely for us, as we too are on the cutting edge of technology.”
Looking ahead, Ski is generating a slate of original ski pics it will show over the airwaves after bowing them on a grass-roots tour of ski clubs and ski ships throughout the U.S. Slate features past and present Olympians such as Bill Johnson, Bode Miller and Lindsey Vonn, as well as other stars of the snow sports scene.
“Ski Channel brings great independent programming to our customers and is a unique and targeted fit for many of our local markets,” Comcast new media senior veep Matt Strauss said.