RTL II gives Muslims notice

German web recognizes key Ramadan times

With Islamophobia on the rise in Europe and the topic of U.S. talkshows of every political stripe, the nearly 4 million Muslims in Germany heartily welcomed one small gesture promoting inclusion at the start of the holy month of Ramadan on Aug. 11.

German TV channel RTL II has launched a special service for Muslim viewers, informing them of the start and end of the daily fasting period by airing onscreen notices at dawn and dusk.

“You can theorize all you like about integration, but we wanted to send a clear signal. RTL II makes programs for all people and followers of all religions. Just as every year we acknowledge Christmas and Easter in our programming, we wanted to recognize our viewers of the Muslim faith during Ramadan,” says Carsten Molis, RTL II’s head of marketing.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading