Bravo expands to five nights of primetime
Bravo is expanding to a fifth night of primetime programming and taking its “Real Housewives” franchise to Beverly Hills.The cabler has greenlit three other skeins, along with development of a scripted skein from Darren Star and music and food competition series. “Real Housewives of Beverly Hills,” from Evolution Media, becomes the fifth spinoff that Bravo has ordered based on the original “Real Housewives of Orange County.” Douglas Ross, Greg Stewart, Kathleen French and Dave Rupel will exec produce “Beverly Hills.” Bravo is also moving forward with nonscripted series “Miami Social Club” (Michael McNamara and Sheri Maroufkhani of MC Filmworks exec producing), “Million Dollar Decorators” (Rich Bye, Brittany Lovett and Talia Lesak/Goodbye Pictures) and “Pregnant in Heels” (Michael Rourke and Gerette Allegra/Shout Media). As for series pickups, in addition to Isaac Mizrahi-hosted “The Fashion Show” (Daily Variety, March 9), Bravo announced new seasons of “Million Dollar Listing,” “Real Housewives of Atlanta” and “Tabatha’s Salon Takeover.” On the scripted development side, Star (“Sex and the City”) is exec producing the adaptation of Josh Kilmer-Purcell book “I’m Not Myself These Days” — about a man who is a powerbroker by day and drag queen by night — into an hourlong musical drama. Sri Rao and Emily Branden are scripting. Bravo is also working with scribes Damian Harris and Gary Marks to develop an hourlong dramedy about male escorts at a high-end hotel. Unscripted series in development are led by cooking competition series “Around the World in 80 Plates” from Magical Elves’ Dan Cutforth and Jane Lipsitz and “Commander in Chef” from Scott Stone. Cutforth and Lipsitz are also behind the development of two-hour design competition special “Fashion Masters.” In addition, True Entertainment is developing singer-songwriter challenge series “Hitmakers,” with Steven Weinstock, Glenda Hersh, Tim Bogart and Evan Bogart serving as executive producers. And the life and career of “So You Think You Can Dance” choreographer Mia Michaels is the focus of a docuseries in the nascent stage. Bravo said its ad sales growth has increased 19% over the past year and 50% since 2007. The network has added 140 advertisers over the past two years, and digital ad sales revenue increased 15% last year. The network said all its programming going forward would be shot in HD.