ProSiebenSat.1 lifted by ad bounce

German company sees dramatic rise in profit

BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year.

The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million this year while total revenue rose $41.6 million, or 5%, to $873.4 million.

The improved performance resulted largely from greater TV ad revenues in Germany, the group’s core market.

Revenue at the German-speaking free TV division, which also includes Austria and Switzerland, gained a total of $37 million, or 7.2%, to reach $552 million. The conglom’s other European free TV assets, including channels in Scandinavia, Eastern Europe, Belgium and the Netherlands, saw revenue rise by $9.1 million, or 4.5%, to $212.7 million.

ProSiebenSat.1 also managed to cut its debt by $107 million to $4.5 billion.

More TV

  • I Love Dick Amazon Premiere

    'I Love Dick,' 'One Mississippi,' 'Jean-Claude Van Johnson' Canceled by Amazon

    BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year. The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million […]

  • Hector Elizondo Holland Taylor

    Hector Elizondo, Holland Taylor Join NBC Comedy Pilot 'Guess Who Died'

    BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year. The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million […]

  • Supernatural -- "Wayward Sisters" -- Image

    ‘Supernatural’ Star Kim Rhodes on Adding Perspective and Saying ‘Yes to Women’

    BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year. The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million […]

  • CBS-Viacom Merger Talk Sows Tension Within

    Revival of CBS-Viacom Merger Talk Sows Tension Within Redstone Empire, Again

    BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year. The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million […]

  • Queer Eye for the Straight Guy

    TV News Roundup: 'Queer Eye' Netflix Reboot Drops First Trailer, Premiere Date (Watch)

    BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year. The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million […]

  • TV Review: 'Corporate' on Comedy Central

    TV Review: 'Corporate' on Comedy Central

    BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year. The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million […]

  • Natpe: Mediapro's Globomedia Inks Exclusive Pact

    Natpe: Mediapro's Globomedia Inks Exclusive Pact with Spanish Showrunner Javier Olivares

    BERLIN — In what appears to be a clear sign that Germany’s ad market is bouncing back, pan-European broadcasting group ProSiebenSat.1 posted higher than expected profits in the first three months of the year. The Munich-based company saw a dramatic hike in first-quarter net profit from E1.7 million ($2.25 million) in 2009 to $28.1 million […]

More From Our Brands

Access exclusive content