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Mip TV attendance to match 2009

Total accreditations stands at 9,600 — up 300

Attendance at mid-April’s Mip TV mart is on track to at least equal that of 2009, according to statistics released by organizers Reed Midem Thursday.

Three weeks before its April 12 launch, total accreditations are 9,600 — 300 up on the same period last year. At 3,465, accredited buyers are up 200. Exhibiting companies are tracking steady at 1,335.

Total final participation should come in at around 11,500 attendees and 4,000 companies — level with 2009, said Laurine Garaude, Reed Midem TV division director.

Mip TV attendance was dented but not decimated by the recession, sliding 14% between 2008 and 2009.

For 2010, “Companies are still careful about the number of people they send, but on the other hand we have more buyers. There’s quite an appetite for acquisitions,” Garaude said.

Hiked country attendance is largely coming from emerging markets: India, China, Russia (Russian VOD company OViVO is sponsoring the VIP Club), Eastern Europe and the Middle East.

U.S. buyers are up, exhibitors stable, Garaude said.

Though it never suffered as badly as some other industry sectors, Mip TV will unspool in a markedly different mood from 2009, when trading was bedeviled by uncertainty as execs at advertising-driven broadcasters tried to figure out what budgets they could be working with for 2009.

Now there’s a greater visibility.

One big question at 2010 Mip TV will be whether the economy shows signs of green shoots or larger recovery, and how, given longterm structural change, the industry can move forward.

Reed Midem and Variety are both divisions of Reed Elsevier.

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