You will be redirected back to your article in seconds

Watch New Day & Night Versions of RIHANNA’s ‘Who’s That Chick’ Vid Simultaneously

Rihanna_late_night_doritos Rihanna has embarked upon a very innovative (and pretty darn cool) campaign, collaborating with Doritos…not the first sponsorship one may automatically associate with the pop chanteuse, but most definitely a creative one.

Consumers who purchase specially marked bags of ‘Late Night’ Doritos can go to their computer, visit the Doritos official site, and assuming they have a Webcam, are able to use the code on the bag to gain access to some exclusive content via the site.

While Rihanna is the ‘Late Night’ headliner, the promo also features artists including Canada’s Down with Webster, the UK’s Professor Green, Turkey’s Mor Ve Otesi, Brazil’s Sensacional Orchestra Sonora and South Africa’s Teargas.

To support the campaign, Rihanna has recorded two videos for new track ‘Who’s That Chick,’ exclusively for Doritos – a Day and Night version. (Granted, the singer’s forthcoming album ‘Loud’ is due out Nov. 16, so I wouldn’t be shocked to see the track appear there as well). Either way, enjoy the ‘Who’s That Chick’ Day-Night experience:

Who’s That Chick (Day/Night Versions).

Click here for the SoundCheck homepage
Get more music news at Variety.com
Follow Us: TwitterFacebook

More Music

  • Buffalo Springfield L.A. Tribute Headlined by

    Buffalo Springfield Fans Get Next Best Thing to a Reunion: A Richie Furay-Led L.A. Tribute

    Rihanna has embarked upon a very innovative (and pretty darn cool) campaign, collaborating with Doritos…not the first sponsorship one may automatically associate with the pop chanteuse, but most definitely a creative one. Consumers who purchase specially marked bags of ‘Late Night’ Doritos can go to their computer, visit the Doritos official site, and assuming they […]

  • Kendrick Lamar's Label Hosts Free 'Black

    Kendrick Lamar's Label Hosts Free 'Black Panther' Screenings for Kids in Watts

    Rihanna has embarked upon a very innovative (and pretty darn cool) campaign, collaborating with Doritos…not the first sponsorship one may automatically associate with the pop chanteuse, but most definitely a creative one. Consumers who purchase specially marked bags of ‘Late Night’ Doritos can go to their computer, visit the Doritos official site, and assuming they […]

  • Harry Connick Jr

    Harry Connick Jr. Talk Show to End After 2 Seasons (EXCLUSIVE)

    Rihanna has embarked upon a very innovative (and pretty darn cool) campaign, collaborating with Doritos…not the first sponsorship one may automatically associate with the pop chanteuse, but most definitely a creative one. Consumers who purchase specially marked bags of ‘Late Night’ Doritos can go to their computer, visit the Doritos official site, and assuming they […]

  • brandi carlile Album

    Album Review: Brandi Carlile's 'By the Way, I Forgive You'

    Rihanna has embarked upon a very innovative (and pretty darn cool) campaign, collaborating with Doritos…not the first sponsorship one may automatically associate with the pop chanteuse, but most definitely a creative one. Consumers who purchase specially marked bags of ‘Late Night’ Doritos can go to their computer, visit the Doritos official site, and assuming they […]

  • Drake God's Plan

    Drake Gives Away $1 Million to Miami Community in 'God's Plan' Video

    Rihanna has embarked upon a very innovative (and pretty darn cool) campaign, collaborating with Doritos…not the first sponsorship one may automatically associate with the pop chanteuse, but most definitely a creative one. Consumers who purchase specially marked bags of ‘Late Night’ Doritos can go to their computer, visit the Doritos official site, and assuming they […]

  • Darren Criss The assassination of Gianni

    Why Laura Branigan's 'Gloria' Is the Perfect Song for an On-Screen Crime Scheme

    Rihanna has embarked upon a very innovative (and pretty darn cool) campaign, collaborating with Doritos…not the first sponsorship one may automatically associate with the pop chanteuse, but most definitely a creative one. Consumers who purchase specially marked bags of ‘Late Night’ Doritos can go to their computer, visit the Doritos official site, and assuming they […]

More From Our Brands

Access exclusive content