Here’s some incredible synchronicity. In the same week that Nielsen SoundScan figures indicated the lowest cumulative album sales (less than 5 million units) since the company began tracking such numbers, the U.S. music retailers’ trade group thumped the tub for value-added CDs.
The National Assn. of Recording Merchandisers has even created a “Music + More” logo (seen here) to highlight value-added product in stores. Last year NARM spent its members’ hard-earned dollars on a survey, which came to the remarkable conclusion that, yes, consumers want more for their money. Hence the new campaign.