Partnership with Siegel is for Imago Dei

Universal Music Group’s Christian division, UMCG, has partnered with entertainment exec Max Siegel to launch the Imago Dei Music Group.

“There is a strong foundation in the label geared toward a faith-based community,” said Siegel, former prexy of Zomba Gospel and senior VP of Zomba Label Group, both under the Sony BMG/Zomba label. Siegel, called the label generally wholesome, and said the positive appeal of its music was broad and accessible to more than just the Christian market.

A&R for Imago Dei Music Group (also known as iD Music Group) is headed by Next Plateau president Eddie O’Loughlin, who is looking to sign new talent this year.

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