Former Ticketmaster chief executive officer Fredric D. Rosen has been appointed CEO of Outbox Enterprises, the U.S. arm of Montreal-based ticketing firm Outbox Technology.
Rosen, who will be based in Outbox’s new Los Angeles offices, will direct the company’s North American business operations in tandem with the firm’s founder, Jean-Francoys Brousseau.
The Stateside endeavor teams execs with deep prior experience in the ticketing biz.
Rosen was CEO at Ticketmaster from 1982-98; he led the firm to U.S. dominance — and developed such models as consumer “convenience fees.”
Brousseau was founder and president of Microflex and Admission Network in Canada; those concerns were sold to Ticketmaster in 2000. He founded Outbox in 2005 in partnership with Cirque du Soleil; the company also manages sales for the Montreal Canadiens, Montreal’s Bell Center and the Kodak Theater in L.A.
Outbox will attempt to challenge Ticketmaster, which merged with promoter Live Nation in January, by developing a so-called “white-label” ticketing solution intended to create a more direct connection between consumers and facilities.