Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional campaign that dates back to the 20th century.
A release notes that the new logo freshens up “a design used within the industry for the past 30 years [emphasis ours] to communicate to consumers that music is a particular means of personal expression, thoughtfulness and consideration when given as a gift.”
With dynamic new ideas like these, a turnaround in the current music business crisis is obviously at hand. Right?