The music marketing revolution continues apace

Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional campaign that dates back to the 20th century.

GTGOMLogoNew In concert with the Recording Industry Assn. of America, the majors’ trade arm, NARM has launched a new look for its “Give the Gift of Music” logo. Beautiful, isn’t it?

A release notes that the new logo freshens up “a design used within the industry for the past 30 years [emphasis ours] to communicate to consumers that music is a particular means of personal expression, thoughtfulness and consideration when given as a gift.”

Well, duh.

With dynamic new ideas like these, a turnaround in the current music business crisis is obviously at hand. Right?

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