The music marketing revolution continues apace

Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional campaign that dates back to the 20th century.

GTGOMLogoNew In concert with the Recording Industry Assn. of America, the majors’ trade arm, NARM has launched a new look for its “Give the Gift of Music” logo. Beautiful, isn’t it?

A release notes that the new logo freshens up “a design used within the industry for the past 30 years [emphasis ours] to communicate to consumers that music is a particular means of personal expression, thoughtfulness and consideration when given as a gift.”

Well, duh.

With dynamic new ideas like these, a turnaround in the current music business crisis is obviously at hand. Right?

More Music

  • The cast and crew of "black-ish"

    NAACP Image Awards: The Complete Winners List

    Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional […]

  • Dolores O'RiordanThe Cranberries in concert, Olympia.

    Dolores O'Riordan, Singer and Songwriter of The Cranberries, Dies at 46

    Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional […]

  • Black Eyed Peas Return with Purpose,

    Black Eyed Peas Trade Party Music for Songs With a Purpose

    Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional […]

  • Leslie Odom Jr Leslie Odom Jr.

    'Hamilton' Star Leslie Odom., Jr. to Sing 'America The Beautiful' at Super Bowl LII

    Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional […]

  • Patrick Mushatsi-Kareba

    Patrick Mushatsi-Kareba Named to Top Sony Music Post in Germany, Switzerland and Austria

    Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional […]

  • Michael Garbutt

    Notting Hill Music Group Names Michael Garbutt Head of Media

    Just the other day, the National Assn. of Recording Merchandisers, having (again!) arrived at the conclusion that adding value to CDs might be good for sales, launched a campaign to hype value-added packages. NARM’s marketing wizards have clearly been working overtime, for today the music retail trade group announced a new design for an institutional […]

More From Our Brands

Access exclusive content