Davis, who manages vocalist Jewel, will head operations. She has worked as a manager at Front Line since late 2007, after serving as general manager of Warner Music imprint RayBaw Records.
Borchetta is also CEO of Big Machine Records (home of Taylor Swift and Rascal Flatts), Valory Music Group and Universal Republic Nashville. His label artists Jewel, Steel Magnolia and Edens Edge are among BAD’s initial clients.
Front Line chief exec Azoff is also executive chairman of Live Nation Entertainment.
Eric Arnold, formerly of William Morris Endeavor, has joined the company as an artist manager.