Justin Bieber: Third World schools have an ally

Youth Impact Report 2010: Honoree

Youth troop makes altruism its priority
Justin Bieber | Bow Wow | David Henrie | Shailene Woodley | Victoria Justice

WHO: Discovered on YouTube in 2007, Justin Bieber signed with Island Records in 2008 and released his debut EP “My World,” which made him the first artist ever to have seven songs from a first album on the Billboard Hot 100. Following that, Bieber released his first full studio album “My World 2.0,” which certified platinum in less than two months, making him the youngest solo male artist in the U.S. to have a No. 1 album on Billboard Top 100 since Stevie Wonder in 1963.

WHAT: Pencils of Promise partners with local communities to build schools and increase educational opportunities in the developing world. An international movement of more than 60,000 committed supporters, PoP works alongside each community to create self-sustaining projects that the families of each village build and maintain themselves.

WHY: “Our main goal is to help kids around the world,” says Bieber’s manager, Scooter Braun. “Justin and I have an initiative with Pencils of Promise to help raise enough money to build 100 schools in developing countries around the world over the next two years.”

WHAT’S NEXT: On Nov. 3, PoP will host a benefit concert at Irving Plaza in New York. Then on Nov. 13, PoP hosts its inaugural Multi-City Event Challenge to see which city can raise the most funds to support PoP’s mission and new projects.

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