For third straight year, nom special to feature hourlong performance
For a third year, the Recording Academy will unveil the Grammy nominations with an hourlong concert special on CBS.
“The Grammy Nominations Concert Live,” set for Dec. 1 at 10 p.m., airs live in East Coast markets and on tape delay on the West Coast. Special intersperses announcements of the nods in major categories — album, song and record of the year and best new artist — with some genre-based noms and perfs by high-profile talent. The 2011 Grammys will air Feb. 13 on CBS from Staples Center in L.A.
Site and performers will be announced. Last year’s show aired from Club Nokia in L.A. Live.
Since 2008, the academy has thumped the tub for the awards show with this year-end TV event. Grammy noms were previously announced at early-morning sit-downs for press only.
Nominations show ratings have been tepid to date. The 2009 special drew an average of 6.37 million viewers, with a 2.3 rating and 6 share in adults 18-49. The first noms special in 2008 brought in 7.1 million and 2.4/6.
Nonetheless, this year’s Grammycast was a smash for CBS, bringing in 26.6 million viewers on Jan. 31, a 35% hike from the 2009 kudos.
“The Grammy Nominations Concert Live” is produced by AEG Ehrlich Ventures and John Cossette Prods.; John Cossette and Ken Ehrlich are executive producers.