Bow Wow: In tune with L.A. schools

Youth Impact Report 2010: Honoree

Youth troop makes altruism its priority
Justin Bieber | Bow Wow | David Henrie | Shailene Woodley | Victoria Justice

WHO: Bow Wow exploded onto the music scene in 2000 with “Beware of Dog,” the first in a string of platinum and gold albums that spawned six No. 1 singles. To date, the rapper-actor has sold more than 10 million albums. When he’s not recording hit songs, Bow Wow can be seen on the big and small screens in “Lottery Ticket,” “Entourage” and as the lead in Tyler Perry’s upcoming “Madea’s Big Happy Family.”

WHAT: Education Through Music – Los Angeles partners with disadvantaged schools lacking the resources for a school-wide music program, and provides instruments and weekly music instruction year-round for every child as part of the core curriculum in order to enhance students’ academic performance, creative and general development.

WHY: “Once you achieve a level of power, you have to be able to turn it around and use it to help better lives and create opportunities for other people. What got me about (ETM – LA) is everything it stands for. Being part of the music scene, it just made sense. Anything positive, I’m down for it.”

WHAT’S NEXT: Over the next several weeks, the rapper-actor will be visiting ETM-LA partner schools to speak with music students. In November, the org will host a benefit concert in Burbank in partnership with 4GOOD and Join the Band.

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