You will be redirected back to your article in seconds

‘Avatar’ goes 4D in Korea

Korean firm adds dimension to 3D movies

SEOUL — If the 3D “Avatar” is not enough, how about 4D?

The 4D screening uses more than 30 effects during the 3D film’s 162 minute run, including moving seats, smells of explosives, sprinkling water, laser lights and wind. Despite the much higher $15.80 ticket price (an average ticket costs $6.90), screenings are regularly sold out.

“We (started to) prepared the ‘Avatar’ 4D ride last summer,” says Tom Oh, prexy of 20th Century Fox Korea.

But 4D isn’t new to Koreans. The nation’s leading multiplex chain, CJ-CGV, began 4D shows last year in one 88-seat theater, with”Journey to the Center of the Earth.”

But with the success of “Avatar,” CJ-CGV opened three more “4D plexes.”

Ten films have been shown with 4D effects designed by CJ-CGV’s 4D programmer over the last year.

“There is no 4D theater like ours around the world. CGV’s 4D plex is the first in the world that fully offers five-sense experiences with a movie title,” says Kim Daehee, publicity manager of CJ-CGV.

Exhib has more 4D titles on tap, including the upcoming “Percy Jackson & the Olympians: The Lightning Thief.”

Hoping to cash in, animation and VFX shingle Wonderworld Studio has announced that it has launched a unit specializing in the 4D experience. A Korea-U.S. joint venture with the L.A.-based Animation Picture Co., company plans to complete 10 4D ride films this year.

More News

  • Dave Rocco Leaving Spotify for Universal

    Dave Rocco Leaving Spotify for Universal Music Group: Sources (EXCLUSIVE)

    SEOUL — If the 3D “Avatar” is not enough, how about 4D? The 4D screening uses more than 30 effects during the 3D film’s 162 minute run, including moving seats, smells of explosives, sprinkling water, laser lights and wind. Despite the much higher $15.80 ticket price (an average ticket costs $6.90), screenings are regularly sold […]

  • Directv Now

    AT&T Misses Q1 Targets, as DirecTV Now Streaming Service Hits 1.46 Million Subscribers

    SEOUL — If the 3D “Avatar” is not enough, how about 4D? The 4D screening uses more than 30 effects during the 3D film’s 162 minute run, including moving seats, smells of explosives, sprinkling water, laser lights and wind. Despite the much higher $15.80 ticket price (an average ticket costs $6.90), screenings are regularly sold […]

  • 'Queer Eye,' 'Jersey Shore' Creators Reveal

    'Queer Eye,' 'Jersey Shore' Creators Reveal How Unscripted Franchises Were Revived

    SEOUL — If the 3D “Avatar” is not enough, how about 4D? The 4D screening uses more than 30 effects during the 3D film’s 162 minute run, including moving seats, smells of explosives, sprinkling water, laser lights and wind. Despite the much higher $15.80 ticket price (an average ticket costs $6.90), screenings are regularly sold […]

  • Facebook Logo

    #Deletefacebook Didn’t Happen: Facebook Grows Users in Q1, Beats Earnings Estimates

    SEOUL — If the 3D “Avatar” is not enough, how about 4D? The 4D screening uses more than 30 effects during the 3D film’s 162 minute run, including moving seats, smells of explosives, sprinkling water, laser lights and wind. Despite the much higher $15.80 ticket price (an average ticket costs $6.90), screenings are regularly sold […]

  • Claire (BRYCE DALLAS HOWARD) and Franklin

    'Jurassic Word: Fallen Kingdom': Angry Dinosaurs on the Loose in CinemaCon Footage

    SEOUL — If the 3D “Avatar” is not enough, how about 4D? The 4D screening uses more than 30 effects during the 3D film’s 162 minute run, including moving seats, smells of explosives, sprinkling water, laser lights and wind. Despite the much higher $15.80 ticket price (an average ticket costs $6.90), screenings are regularly sold […]

  • Camila Cabello Kane Brown

    Camila Cabello, Kane Brown Team Up for Pop-Country 'Never Be the Same' Duet

    SEOUL — If the 3D “Avatar” is not enough, how about 4D? The 4D screening uses more than 30 effects during the 3D film’s 162 minute run, including moving seats, smells of explosives, sprinkling water, laser lights and wind. Despite the much higher $15.80 ticket price (an average ticket costs $6.90), screenings are regularly sold […]

More From Our Brands

Access exclusive content