Korean firm adds dimension to 3D movies
Korea. But 4D isn’t new to Koreans. The nation’s leading multiplex chain, CJ-CGV, began 4D shows last year in one 88-seat theater, with”Journey to the Center of the Earth.” But with the success of “Avatar,” CJ-CGV opened three more “4D plexes.” Ten films have been shown with 4D effects designed by CJ-CGV’s 4D programmer over the last year. “There is no 4D theater like ours around the world. CGV’s 4D plex is the first in the world that fully offers five-sense experiences with a movie title,” says Kim Daehee, publicity manager of CJ-CGV. Exhib has more 4D titles on tap, including the upcoming “Percy Jackson & the Olympians: The Lightning Thief.” Hoping to cash in, animation and VFX shingle Wonderworld Studio has announced that it has launched a unit specializing in the 4D experience. A Korea-U.S. joint venture with the L.A.-based Animation Picture Co., company plans to complete 10 4D ride films this year.
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