You will be redirected back to your article in seconds

WB brings a little Xmas to B’way

New musical 'Elf' opened on Sunday

Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners is working on: For starters, there’s “Baby, It’s You,” “Charlie and the Chocolate Factory” and “A Star Is Born.”

To keep the ball rolling the theater output has got to impress the studio bigwigs, and on that count, “Elf” seems to have scored.

“My bosses liked it,” said WB Theater Ventures exec veep Gregg Maday. “That’s always good.”

More Legit

  • Baz Luhrmann

    Olympic Figure Skating Revives 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners […]

  • Jerry Springer The Opera review

    Off Broadway Review: 'Jerry Springer -- The Opera'

    Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners […]

  • Nanette Fabray Broadway?s First Lady, Nanette

    Nanette Fabray, TV Star of the '50s and '60s, Dies at 97

    Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners […]

  • david mamet

    David Mamet Says He Wrote a Play About Harvey Weinstein

    Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners […]

  • Hello Dolly review Bernadette Peters

    Broadway Review: Bernadette Peters in 'Hello, Dolly!'

    Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners […]

  • Music Theatre International

    Drew Cohen Named Global CEO of Music Theatre International

    Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners […]

  • Male Gallery Capsule Placeholder

    Korean Stage Director Lee Yoon-taek Accused of Rape

    Warner Bros. Theater Ventures on Broadway hasn’t been on the Rialto since the short-lived Elton John tuner “Lestat” in 2006. But the studio’s legit arm is back on the Main Stem with “Elf,” which opened Sunday (and is produced in association with Unique Features). The new musical is far from the only stage project Warners […]

More From Our Brands

Access exclusive content