Newly crowned Tony winner “Memphis” logged the biggest sales rise on the Main Stem last week — and that was before the B.O. could register any sales spike from Sunday night’s award wins.
“Memphis” ($696,982), which picked up four kudos including top tuner, stepped up by about $160,000 (or 29%) over the prior sesh, no doubt helped along by the attention brought by its multiple noms. Daily advance sales were said to have picked up 400% in the wake of the kudocast.
The wins for “Memphis” are no doubt stirring hopes among producers that the musical, which has sold solidly but not spectacularly since it opening in the fall, will see receipts rise to a new level.
Play winner “Red” ($537,559), which scored six total laurels including play, seems nearly certain to benefit from its awards haul in the limited engagement’s final weeks.
It was a good week overall for Broadway, with almost every show on the boards posting gains over the previous frame, with the last-minute publicity boost of Tony attention a likely explanation for the general uptick.
Seven productions staked out spots in the millionaires’ club. Play revival winner “Fences” ($1,057,269) broke the house record at the Cort Theater yet again, while two more entries from 2009-10 season, “The Addams Family” ($1,390,229) and “Promises, Promises” ($1,104,126), continued to rake in big bucks.
Musical revival winner “La Cage aux Folles” ($642,139) also rose, along with fellow season entries “Come Fly Away” ($806,866), “American Idiot” ($699,044) and “Fela!” ($601,025). All those tuners were showcased during the televised ceremony; the coming weeks will reveal how useful those segments will prove in pulling in larger auds.
Total Broadway B.O. was up $1.2 million to $22 million for 39 shows on the boards. Attendance hit 254,045, or about 83% of overall capacity.