Tony winners see notable gains
Looks like the tourists are starting to come back to Broadway: Although few Main Stem shows saw grosses rise dramatically last week, most of them did step up a bit — particularly a handful of Tony winners.
“Fences” ($1,138,982), “La Cage aux Folles” ($747,616) and “Red” ($723,560) all broke house records at their respective venues. Of course, the limited run of “Fences” has consistently been a top draw thanks to its Denzel Washington-toplined cast, and “Red” likely got a boost of last-minute biz in the final frame of its limited engagement.
Also hitting new heights was “Memphis” ($923,861), the top tuner Tony winner that, after months of middling sales, is now starting to push into hit-musical territory.
Sustaining their excellent track record so far were spring offerings “The Addams Family” ($1,396,262) and “Promises, Promises” ($1,311,246), both also on the rise. Green Day-powered “American Idiot” ($870,640) posted gains as well.
Perhaps the strongest indicator of a tourism influx was “Mary Poppins” ($1,061,258), the tuner whose up-and-down sales figures seem to serve as a solid indicator of when out-of-town family auds hit Times Square.
One of the few shows to see B.O. slip last week was “Fela!” ($588,286), still working to pump up its profile with ticketbuyers despite three Tony wins. In the first week for new lead actors Eddie Izzard and Dennis Haysbert, “Race” ($204,944) also slid.
Overall Broadway sales rose about $360,000 to $22.3 million for 29 shows on the boards. Missing from the pot was strong seller “A Little Night Music,” which kicked off a temporary hiatus ahead of new stars joining the cast later this summer.
Besides “Red,” “Sondheim on Sondheim” ($349,333) also shuttered, as did “Hair” ($712,008), which jumped a whopping $200,000 thanks to auds anxious to catch the show before it closed last week.