The Tony Awards started paying dividends on Broadway last week, netting major B.O. gains for winning attractions, which helped offset downturns for other shows.
With eight perfs left in its limited engagement, six-trophy Tony winner “Red” is now officially in the black. Producers of the Mark Rothko bioplay announced that the show has recouped its $2.25 million investment with this week’s gross ($666,655, up a healthy 24%) — also a new house record at the Golden. The show is skedded to shutter Sunday.
“Red” wasn’t the only show to hit a major benchmark last week. Denzel Washington-Viola Davis starrer “Fences” broke the house record at the Cort for the fourth time, raking in $1.1 million (up 7% over the previous week) from standing-room-only auds. And “La Cage aux Folles” (starring Kelsey Grammer) broke the house record at the Longacre for the second time with $687,825 (also up 7%). Both shows scored three prizes each at the June 13 Tony ceremony.
Quadruple Tony winner “Memphis” ($835,071) joined the top 10 for the first time this week, up 20% to $138,089. “Million Dollar Quartet” ($554,008) also posted a notable 25% gain over the previous frame. “Quartet” thesp Levi Kreis took home the featured actor Tony for his portrayal of singer Jerry Lee Lewis and performed during the Tonycast with host Sean Hayes. “American Idiot” ($818,463), also prominently featured in the show, also posted a sizeable uptick from the previous week.
Hayes’ own “Promises, Promises” ($1,237,426) continued to stay in the millionaires club. Show, featured several times during the kudocast, outperformed perpetual millionaires “Fences,” “Jersey Boys” ($1,070,258) and “Billy Elliot” ($1,107,337).
“The Addams Family” ($1,339,693) continued to thumb its nose at lukewarm reviews and awards snubs; It ranked third for the frame, behind only “The Lion King” ($1,527,708) and “Wicked” ($1,620,876).
Many shows that either didn’t win an award or have been playing for more than a season were down. Major dips came from Twyla Tharp dance show “Come Fly Away” ($667,096), down $139,771 after “Fela” ($628,783) nabbed the choreography Tony; and David Mamet’s drama “Race,” down $104,891 and dipping below the 50% mark in attendance capacity.
Overall, the total on the slate (about $22 million) reps a gain of about $1.1 million over the same frame last year, likely owing to the preponderance of starry shows.