Spring break boosts Broadway box office
NEW YORK — The tuner revival of “Promises, Promises” is showing promise at the box office.Sure, the show brought in only $190,790 in Week 44 (March 22-28), but that was for a single preview perf, which played to a full house March 27. “Promises” “The Lion King,” and “Wicked” and were among shows logging 100% capacity, as was “A View From the Bridge” ($909,167), the Liev Schreiber-Scarlett Johansson starrer in its next-to-last frame. Overall it was a healthy week on the Rialto, buoyed by another sesh that coincided with spring break at some schools. Total slipped about $100,000 from the previous frame to $20.7 million for 34 shows. The 24 musicals grossed $17,284,601 for 83.3% of the Broadway total, with attendance of 205,527 at 85.3% capacity and average paid admission of $84.10. The 10 plays grossed $3,455,244 for 16.7% of the total, with attendance of 50,346 at 71.4% capacity and average paid admission of $68.63. Average paid admission was $81.06 for all shows.
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