The tuner revival of “Promises, Promises” is showing promise at the box office.
Sure, the show only brought in $190,790 last week — but that was for a single preview perf, which played to a full house March 27.
It remains to be seen whether that out-of-the-gate momentum can be maintained, of course, but for now it’s an encouraging sign for a production that has a particularly high gross potential. That’s due to the fact that the show’s venue, the 1,750-seat Broadway Theater, is one of the largest on the Rialto, almost as big as the Gershwin, home of longstanding mega-hit “Wicked” ($1,565,719).
Also beginning previews last week was Green Day “punk-opera” “American Idiot” ($568,483 for five perfs), playing to crowds at about 77% of capacity. That show has an instant hook with rock music fans and younger auds, but it seems likely that reviews (following the April 20 opening) and word-of-mouth will be needed to get an older, more traditional theatergoing demo to turn out in force.
Meanwhile, “The Addams Family” ($1,302,707) continued to log impressive numbers in its third week of previews, although “The Lion King” ($1,357,896) jumped ahead of it to claim the number two spot in the Top Ten.
“Lion King,” “Wicked” and “Promises” were all among the shows to log 100% capacity last week, as was “A View from the Bridge” ($909,167), the Liev Schreiber-Scarlett Johansson starrer in its next-to-last frame. That production has made a habit of landing in the top ten, an unusual feat for a non-musical (but a bit less unusual for plays with star names in the cast).
Among shows that recently opened, “Next Fall” (up 9% to $181,904), is still waiting for its glowing reviews to cause a major surge at the B.O. It’s too soon to tell what kind of lasting uptick will result from the positive response to Tharp-Sinatra dance-ical “Come Fly Away” ($627,481), although the show was up almost $75,000 (or 13%) in its opening frame.
Overall it was a healthy week on the Rialto, buoyed by another sesh that coincided with spring break at some schools. Total was down a bit from the prior frame, slipping about $100,000 to $20.7 million for 34 shows on the boards.