The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced.
“Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12.
Capitalization expenses were about $400,000 — a fraction of what it costs to mount a typical Broadway show — but “Our Town” nonetheless required most of its long run to make it into the black, due in part to the hefty running costs of keeping the 23-actor show going.
For Off Broadway productions, other obstacles to big-money returns include smaller houses (which mean fewer tickets to sell) and lower ticket prices than at Main Stem offerings. The “Our Town” venue, the Barrow Street Theater, seats 152.
According to producers Scott Morfee, Jean Doumanian and Tom Wirtshafter, “Our Town” grossed more than $4 million over the course of its run, playing to more than 90,000 theatergoers.
“Our Town” was helmed by David Cromer, the recent Mac-Arthur “genius” grant winner who also appeared in the narrator role of the Stage Manager for a chunk of the show’s run. Toward the end of the show’s lifespan, a couple of recognizable names rotated into the show for monthlong stints, including Helen Hunt and Michael Mc-Kean.
Late last year, the Off Broadway staging became the longest-running production of the 1938 play in history.