‘Our Town’ makes it into the black

Off Broadway longrunner recouped its capitalization costs

The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced.

“Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12.

Capitalization expenses were about $400,000 — a fraction of what it costs to mount a typical Broadway show — but “Our Town” nonetheless required most of its long run to make it into the black, due in part to the hefty running costs of keeping the 23-actor show going.

For Off Broadway productions, other obstacles to big-money returns include smaller houses (which mean fewer tickets to sell) and lower ticket prices than at Main Stem offerings. The “Our Town” venue, the Barrow Street Theater, seats 152.

According to producers Scott Morfee, Jean Doumanian and Tom Wirtshafter, “Our Town” grossed more than $4 million over the course of its run, playing to more than 90,000 theatergoers.

“Our Town” was helmed by David Cromer, the recent Mac-Arthur “genius” grant winner who also appeared in the narrator role of the Stage Manager for a chunk of the show’s run. Toward the end of the show’s lifespan, a couple of recognizable names rotated into the show for monthlong stints, including Helen Hunt and Michael Mc-Kean.

Late last year, the Off Broadway staging became the longest-running production of the 1938 play in history.

More Legit

  • Andrew Garfield Tony Kushner Angels in

    'Angels in America': Inside Broadway's Big Bet, Led by Andrew Garfield With Renewed Relevance

    The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced. “Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12. Capitalization expenses were about $400,000 — a […]

  • What's Next for 'Natasha, Pierre and

    What's Next for 'Natasha, Pierre and the Great Comet of 1812'

    The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced. “Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12. Capitalization expenses were about $400,000 — a […]

  • Berlinale --2018-- Special Touch, Paul Thiltges

    Special Touch Studios, Paul Thiltges Set 'Allah Is Not Obliged'

    The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced. “Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12. Capitalization expenses were about $400,000 — a […]

  • Chess review

    D.C. Theater Review: 'Chess'

    The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced. “Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12. Capitalization expenses were about $400,000 — a […]

  • Boys and Girls review Carey Mulligan

    London Theater Review: 'Girls & Boys' With Carey Mulligan

    The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced. “Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12. Capitalization expenses were about $400,000 — a […]

  • Jeff Daniels

    Jeff Daniels to Star in Aaron Sorkin's 'To Kill a Mockingbird' on Broadway

    The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced. “Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12. Capitalization expenses were about $400,000 — a […]

  • Kelli O'Hara

    Tony Winner Kelli O'Hara Signs With ICM

    The Off Broadway production of “Our Town” recouped its capitalization costs just prior to its mid-September shuttering, its producers announced. “Our Town” had an unusually long run Off Broadway, which many producers consider inhospitable to commercial endeavors. Show began perfs in February 2009 and ran through Sept. 12. Capitalization expenses were about $400,000 — a […]

More From Our Brands

Access exclusive content