New production to bow in China in 2011
“Mamma Mia!” producers have pacted to bring a local-language version of the tuner to China in 2011.
Many contempo musicals that tour the Far East play in English, although Mandarin-language translations of shows including “I Love You, You’re Perfect, Now Change” have also hit the road there.
“Mamma Mia!” deal reps another move by legiters to exploit what is generally seen as the growing Chinese market for Broadway-style musical fare.
After the success of a tour of “The Sound of Music” in China in 2004, companies including Broadway Asia Entertainment and the Nederlander Org have steered resources toward what they see as a ballooning national aud for such offerings.
Although there are still issues with the region’s legit infrastructure and education to be ironed out, some producers believe China has the potential to rival the North American market, thanks to the Asian nation’s size and population.
“Mamma Mia!” will be produced by China Arts and Entertainment Group by arrangement with Broadway and West End producers Judy Craymer, Richard East and Bjorn Ulvaeus, in association with Universal.