Handled the campaigns for more than 500 B'way and Off B'way shows
Donald H. Josephson, a prominent theatrical advertising executive, died Dec. 8 in Manhattan. He was 82.In a career that spanned five decades, Josephson handled the advertising for more than 500 Broadway and Off Broadway productions, including the original productions of “Who’s Afraid of Virginia Woolf?,” “That Championship Season” and “A Chorus Line.” Josephson worked briefly in the advertising production department of Abraham & Straus before landing a similar job in 1954 at Blaine-Thompson, where he eventually became a vice president. Some of his institutional clients there included the Metropolitan Opera, Circle in the Square Theater and the Public Theater/New York Shakespeare Festival. In 1978, Blaine-Thompson closed and Josephson moved to Ash/LeDonne, where he served as advertising rep on Bob Fosse’s “Dancin’” and Ira Levin’s “Deathtrap,” among other shows. In 1984, Josephson left Ash/LeDonne with Fred Golden and Jon Bierman to form the Golden Group as the theatrical advertising division of the film agency Diener/Hauser/Bates. At Golden Group, Josephson served as advertising representative for “Glengarry Glen Ross” and “Driving Miss Daisy,” as well as several L.A. productions of Broadway shows. He retired from theatrical advertising in 1994. Survivors include his longtime companion, Beryl Seidenberg, and a sister.
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