Sales follow annual slow rise after Labor Day dip
NEW YORK — New blood came to Broadway during Week 18 (Sept. 20-26), with five productions kicking off previews and adding a chunk of coin to the pot.Both “A Life in the Theater” ($344,287), the David Mamet two-hander and musical “Bloody Bloody Andrew Jackson” ($281,383) played to auds at a bit more than 65% of capacity. Attendance at the Gotham leg of comedy “La Bete” ($217,164) topped 88%, the highest of the additions to the Main Stem. Meanwhile the Vince Lombardi bio-play ($89,427 for three perfs) had a credible start, with attendance just below 75%. And the commercial transfer of “Time Stands Still” ($221,769 for four perfs) hoped to re-create the steady stream of business the show experienced in its nonprofit run earlier this year. Overall, receipts hit $16.5 million for 28 shows on the boards, with attendance at 81%. So far this fall, sales are obeying the usual trajectory of a major dip after Labor Day, followed by the slow return of B.O. throughout September and into October. The 21 musicals grossed $15,286,753 for 92.8% of the Broadway total, with attendance of 181,263 at 81.1% capacity and average paid admission of $84.33. The seven plays grossed $1,184,424 for 7.2% of the Broadway total, with attendance of 25,062 at 81.2% capacity and average paid admission of $47.26. Average paid admission was $79.83 for all shows.
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