Week's box office is otherwise weak

NEW YORK Broadway prepped for its annual Thanksgiving bounty during Week 26 (Nov. 15-21), with a spike in sales at screen-to-stage tuner “Elf,” ($862,995), the first Broadway venture from Warner Bros. Theater Ventures since the 2006 disappointment “Lestat.” “Elf” B.O. climbed $250,000 (or 41%) to land at No. 7 at the Broadway B.O.

Also benefiting from a Hollywood profile were “Driving Miss Daisy” ($727,178), which broke a house record at the Golden Theater thanks in part to the appeal of topliners Vanessa Redgrave and James Earl Jones; and Al Pacino starrer “The Merchant of Venice” ($793,110), which played to an aud capacity that topped 100%.

Overall receipts dipped a bit by $1.3 million to $21.3 million for the 38 shows on the boards. Several tourist-appeal tuners logged the heftiest declines, including “The Addams Family” ($918,316), “Memphis” ($794,251) and “Mamma Mia!” ($706,711), each down by more than $100,000.

The 25 musicals grossed $16,677,662 for 78.2% of the Broadway total, with attendance of 190,579 at 71.3% capacity and average paid admission of $87.51.

The 13 plays grossed $4,656,016 for 21.8% of the Broadway total, with attendance of 64,929 at 69.9% capacity and average paid admission of $71.71.

Average paid admission was $83.50 for all shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0